Your website is your shop window

This is certainly a bit of a cliché, but it is such an important point because when you don’t have premises to trade from, your online presence is the primary focus for gaining new clients, so you must get this right.

A website doesn’t need to be an all singing, all dancing one with bells and whistles and clever technical stuff. However it should be clear, concise and match your overall brand. You’ll certainly need high quality images and well-laid out website copy that informs and engages the reader. It must ‘speak to’ your target customer showing you as an authority in your field.  Additionally it must adopt the correct tone of voice whilst also delivering your message.

At the initial planning stage, you, your web designer and your copywriter need to determine what you want a visitor to do by creating a user-friendly journey that will guide them along the way. Basically this helps to ensure you maximise potential click through to additional pages. If executed well, it will help to increase sign ups and ultimately sales.

Generally, there is only a short window of opportunity to convert to a sale and this can only be achieved by:

• – Engaging copy which keeps visitors on the pages longer
• – Ensuring more click throughs to subsequent service pages
• – Converting with strong Call-To-Actions

Copywriters understand the importance of keyword research and good SEO practices.
Engaging a copywriter to work with you, or alongside your web developer, certainly offers the most cost-effective way to make your website work hard from the start.

WOULD YOU LIKE TO KNOW A LITTLE MORE?
Call me for a free no obligation initial chat.
07854 346421

Prices from £795 for up to five web pages